Today’s CEOs play an important role in the creation of companies with a strong brand that enjoy positive recognition. His or her communications strategy is business-critical and growing in importance. Successful, visionary leaders tend to have exceptional facilitation, communication and listening skills.
External communications material is scrutinised by numerous stakeholders: customers, business analysts, the media, citizens, employees, shareholders (if a listed company), government representatives, etc. These stakeholders expect CEOs to discuss other topics besides business-related issues, for example corporate social responsibility and corporate political activism.
have enabled stakeholder groups to be more active and engaged. They ask for active dialogue – especially on social media. This can be a challenge but also a great opportunity for CEOs to connect.
can influence the content of journalists’ reports about their company. Top executives can actively influence their company’s reputation by engaging with journalists.
is becoming more and more important. Successful CEOs are usually very straightforward in how they communicate. They are able to listen, provide feedback and ask for it in return.
to deliver results. Successful CEOs adhere to a ‘no surprises’ communications rule with their board members, by practising open and transparent communication.
This is where EXECUTIVE PR comes in. Professional communications guidance to help you connect with all stakeholders – one of the most important keys to success.
a division of Only1life AG
Brigitte Kaps - CEO
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Headquarter: Only1life AG
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