PR for Executives

It takes 20 years to build reputation.

It takes five minutes to ruin it.

If you think about that,
you will do things differently.

Warren Buffet

Communication 4.0

Today’s CEOs play an important role in the creation of companies with a strong brand that enjoy positive recognition. His or her communications strategy is business-critical and growing in importance. Successful, visionary leaders tend to have exceptional facilitation, communication and listening skills.

External communications material is scrutinised by numerous stakeholders: customers, business analysts, the media, citizens, employees, shareholders (if a listed company), government representatives, etc. These stakeholders expect CEOs to discuss other topics besides business-related issues, for example corporate social responsibility and corporate political activism.

The rise of digitalisation and the proliferation of channels and platforms

have enabled stakeholder groups to be more active and engaged. They ask for active dialogue – especially on social media. This can be a challenge but also a great opportunity for CEOs to connect.

Interpersonal relations between CEOs and journalists

can influence the content of journalists’ reports about their company. Top executives can actively influence their company’s reputation by engaging with journalists.

Authentic and simple internal communications to build and maintain loyalty

is becoming more and more important. Successful CEOs are usually very straightforward in how they communicate. They are able to listen, provide feedback and ask for it in return.

Most CEOs are also under increasing pressure from the Executive Board

to deliver results. Successful CEOs adhere to a ‘no surprises’ communications rule with their board members, by practising open and transparent communication.

This is where EXECUTIVE PR comes in. Professional communications guidance to help you connect with all stakeholders – one of the most important keys to success.


Confidentiality is of the utmost importance. The strictly confidential treatment of information exchanged during client meetings takes top priority.


As in every business relationship, trust is a critical core value. Trustworthy communication is at the heart of our and every one of your future business relationship(s).


The great advantage of speaking the truth is that you don’t have to remember what you have said. Honesty is the soul of each business, the cornerstone of success.

Brigitte Kaps

More than 15 years of international experience in Corporate Communications & PR

  • Executive Board Communication Advisory
  • PR work with inter/national media for listed and non-listed companies
  • Restructuring / Change Management Communications
  • IPO Communications Mergers & Acquisitions Communications
  • Rebranding
  • Rebranding Communications
  • Crisis Communications
  • Strategic Communications Advisory
  • Internal Communications
  • Social Media
  • Ghost writing for Executive Board Members (blogs, speeches)
  • Public Speaking

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  • ExecutivePR
    a division of Rent a PR AG

  • Brigitte Kaps - CEO

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