BLOG August 2020

Why mountain climbing and entrepreneurship mean the same to me

This summer I am fortunate to be able to travel through the DACH region while I work. Interspersing my work with some spectacular alpine hiking tours has been the highlight of an otherwise challenging year.

I am a big city girl at heart, yet visiting the mountains gives me much needed respite from the hustle and bustle of daily life. There’s nothing like the smell of mountain cedars or the view from the peak. Hiking is where I’m able to meditate and replenish my mental energy. It offers me a chance to think more creatively about my work. It’s a win-win for me and for my business.

This week I hiked up to the Austrian Kitzsteinhorn (3203m) . The hike was extremely challenging and exhausting. Despite the difficulty, I thoroughly enjoyed the steep climb to the top. Upon reaching the peak, I luxuriated in the expansive view and felt a sense of pride at my accomplishment. Once I’d taken it all in, it was time for the descent. Unfortunately, I didn’t realize that going up at a > 40% gradient was a lot easier than going down – at least for me. Conventional wisdom would say the opposite however, when you’re looking down 3000+ meters, there’s nothing easy about it. Turns out going up is actually preferable to going down.

Since I needed to think about anything other than what was below me, as I descended it occurred to me how much my hike reminded me of entrepreneurship: invigorating difficult ascents followed by exhilarating highs, and scary, challenging dips and valleys. 

Preparing for a difficult hike starts with the necessities: water, food, proper clothing and a map. You plan your route and timeframe and plan to be home by sundown. Similarly, in busines you start with an idea and a business plan. You then map out your goals and timeline.

Like hiking, business experiences are full of highs (reaching your goals) and lows (facing that steep decline). You may find unexpected delights along the route as well as frustrating roadblocks. On a hike, you may have a great map of your path only to be detoured by unexpected weather. In business, you may be meeting every objective only to be sidelined by a new competitor entering the marketplace.

The one thing we know as entrepreneurs is that no matter how steep the climb or how many challenges we face along the way, achieving our goals gives us an incredible feeling of accomplishment. You almost forget all those struggles along the way.

There’s nothing like the moment when you reach the mountain peak. You truly feel the immensity of your surroundings. After hours of hiking, wondering if you’d ever reach the top, you suddenly see nature’s breathtaking beauty in front of you – at that moment you know that it was well worth the trek.

There is a saying that “the best view comes after the hardest climb.” No doubt, I believe it to be true. No matter how hard the journey, I’m still hiking up.

BLOG May 2020

Five tips how to get a CEO  featured in a popular podcast

Podcasts have a wide audience and are heard by thousands of listeners, and securing a podcast interview is no easy task for PR professionals. Podcasters get numerous requests and pitches and if you want them to feature the CEO of your company, you must show them why. Before crafting a pitch to a podcaster, it helps to remember the following points.

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Blog April 2020

Five ways you can build trust in your company through communication

Trust plays a crucial role in any organisation. Communication is critical to build trust with your stakeholders, be it employees, clients or customers. A strategic communication plan, executed over years, can help you earn trust of your stakeholders. Within the organisation, it gives employees a platform and engenders a feeling of belonging, which leads to lower attrition rates. With clients and customers, it ensures long term business viability. With stronger communication networks, there can be more fruitful discussions regarding plans of action which eventually leads to building stronger relationships with employees and stakeholders. As renowned marketing maverick and author Seth Godin says, ‘Earn trust. Then you can worry about the rest’. 

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Blog März 2020

Five Ways Leaders should communicate and motivate employees during difficult times  

The current world situation is unprecedented and unforeseen. Countries all over the globe are grappling with the new normal, coming to terms with how they can function in the current scenario because of the Coronavirus pandemic. With countries heading into lockdown, businesses are seeing an impending and unavoidable crisis unfold before them. As a leader it’s imperative that you allay the fears of your employees and maintain communication with them, to ensure that everyone can jump back to their feet once things become better. Planning out your communication strategies with your PR partners can be a good way to prepare for any crisis, and it’s a good idea to consult them before implementing them. 

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CEO sociability – finally gaining momentum

The social reputation of companies and CEOs is increasingly coming under the spotlight.
CEO sociability, in particular, is gaining momentum. But what does it mean to be a ‘social CEO’?

We live in the social age, and it is obvious that communication is becoming more complex.
If a CEO embraces social media, it will change the way they run an organisation.
Studies show that social media-savvy CEOs are better leaders*. Posting, leading, cultivating networks, participating on social media – all these activities play an important role in today’s CEO communications strategy. But CEO sociability does not only mean engaging effectively with social media, it also requires the ability to listen and empathise.

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