BLOG - November 2020

How to communicate as a leader during a crisis

The pandemic has created a new normal, one that has taken over our lives irrevocably. With entire countries going into lockdown again, working from home may have paved the way for many people but it hasn’t been without its disadvantages. The corporate culture that creates a sense of belonging is not that easy to engender when employees are separated by screens, face a drastic reduction in socializing with coworkers, and have to deal with a continuous inflow of communication, all alone, causing mental hardship and stress. 

With the corporate world in flux and economy injured, company leaders and CEOs need to adapt their communication in order to motivate and engage their employees and create a nurturing ecosystem that gives a sense of belonging in this socially distant world. Whether it is employees or stakeholders, they all look to the CEO for guidance and leadership and with the right communications strategy, CEOs can motivate employees and be remembered as strong leaders in the coming age. We suggest some communication strategies you can use to become an empathetic leader and steer your stakeholders through this tough time.

  1. Become transparent Transparency at the workplace is always a win-win but it has never been as important as it is right now. Home-offices have ensured that the regular channels of information for employees have been disrupted. There is a lot of misinformation and doubts in the minds of employees. CEOs actively need to offer information about the company’s financial health, how the business is coping with the crisis and steps they are taking to ensure the wellbeing of their workforce. Open communication from the leadership also encourages a healthy ecosystem where employees can voice their fears, give feedback and suggestions. But more importantly, it keeps them engaged and fosters a sense of belonging which lowers the rate of employee attrition, demotivation and increases loyalty.

  2. Talk about mental health– When the management makes the effort to ask employees how they are doing, especially regarding their mental health, it shows that they care. Use your own experience, create digital platforms and communicate about the importance of work-life balance and destressing. Right now, as there are preparations for another impending lockdown, managers and CEOs need to be proactive in motivating with positive messaging, asking questions, instead of delegating this job to the HR department. By opening the door to conversations with employees about any concerns they have, CEOs show their humanistic side and connect better with them.

  3. Be optimistic and confident – Many CEOs have had to double down as Chief Crisis Officers during this difficult time but it’s certainly not easy to be optimistic during a crisis when everyone is looking up to them for leadership at difficult times. Thus, it becomes imperative that they remain positive and motivated in their communication. Employees burdened with drastic changes need stronger, positive messaging. 

  4. Show empathy – Right now, many CEOs are feeling isolated in the midst of this crisis, as they are unable to reach out to their teams physically but they are staying connected over work calls and zoom meetings. While tackling their own vulnerability, they still have to be empathetic towards their employees because there is a lot of uncertainty around jobs and the general confusion of the pandemic. By showing empathy and that they care, CEOs can vastly reduce anxiety among employees and forge a lasting bond with them.  

  5. Create alternate channels of communication - To build trust and foster motivated employees, it’s important to rethink communication channels in your company with all stakeholders. Alternate digital platforms where employees can directly interact with the company leadership, asking them important questions or channels of social interaction across teams. Companies need new structures of information flow in this socially distant world. As a CEO you need to develop a strategic communications plan that uses the best practices of communication to build an alternative solutions-oriented communication structure to take everyone through this uncertain time.

 Consistent communication especially during a pandemic-induced lockdown can help abate fears and reduce mental health crises among employees. Everyone is looking to CEOs for leadership and by espousing these values, they can ensure that they have stepped up to the challenges lying ahead. 

BLOG August 2020

Why mountain climbing and entrepreneurship mean the same to me

This summer I am fortunate to be able to travel through the DACH region while I work. Interspersing my work with some spectacular alpine hiking tours has been the highlight of an otherwise challenging year.

I am a big city girl at heart, yet visiting the mountains gives me much needed respite from the hustle and bustle of daily life. There’s nothing like the smell of mountain cedars or the view from the peak. Hiking is where I’m able to meditate and replenish my mental energy. It offers me a chance to think more creatively about my work. It’s a win-win for me and for my business.

Continue reading

BLOG May 2020

Five tips how to get a CEO  featured in a popular podcast

Podcasts have a wide audience and are heard by thousands of listeners, and securing a podcast interview is no easy task for PR professionals. Podcasters get numerous requests and pitches and if you want them to feature the CEO of your company, you must show them why. Before crafting a pitch to a podcaster, it helps to remember the following points.

Continue reading

Blog April 2020

Five ways you can build trust in your company through communication

Trust plays a crucial role in any organisation. Communication is critical to build trust with your stakeholders, be it employees, clients or customers. A strategic communication plan, executed over years, can help you earn trust of your stakeholders. Within the organisation, it gives employees a platform and engenders a feeling of belonging, which leads to lower attrition rates. With clients and customers, it ensures long term business viability. With stronger communication networks, there can be more fruitful discussions regarding plans of action which eventually leads to building stronger relationships with employees and stakeholders. As renowned marketing maverick and author Seth Godin says, ‘Earn trust. Then you can worry about the rest’. 

Continue reading

Blog März 2020

Five Ways Leaders should communicate and motivate employees during difficult times  

The current world situation is unprecedented and unforeseen. Countries all over the globe are grappling with the new normal, coming to terms with how they can function in the current scenario because of the Coronavirus pandemic. With countries heading into lockdown, businesses are seeing an impending and unavoidable crisis unfold before them. As a leader it’s imperative that you allay the fears of your employees and maintain communication with them, to ensure that everyone can jump back to their feet once things become better. Planning out your communication strategies with your PR partners can be a good way to prepare for any crisis, and it’s a good idea to consult them before implementing them. 

Continue reading

Do you want to stay in touch?
Sign up for our monthly newsletter!

 * Required

By submitting this form, you are granting: ExecutivePR, Obere Zäune 16, 801 Zürich permission to email you. You can revoke permission to mail to your email address at any time using the SafeUnsubscribe® link, found at the bottom of every email. We take your privacy seriously (to see for yourself, please read Constant Contact's Email Privacy Policy). Emails are serviced by Constant Contact.


  • ExecutivePR
    a division of Only1life AG

  • Brigitte Kaps - CEO

  • Office Zürich:
    Obere Zäune 16, 8001 Zürich


  • This email address is being protected from spambots. You need JavaScript enabled to view it.