Lonely on the top. Why CEOs need trustful communication advice
A chief executive officer leads a corporate with flair, decisive direction and passion. Employees depend on a CEO’s vision and leadership, looking up to them in times of change. The CEO position is the voice and the face of an organization and the person’s actions and behaviors reflect upon the entire organization. The position comes with not only power but also with responsibilities and an overwhelming sense of loneliness.
The CEO has to constantly project an image of infallibility and self-reliance. They cannot look for help from anyone. This makes it necessary for a CEO to have a trustful aide, an advisor by their side to constantly manage their image. An advisor with the right experience is helpful not just to the CEO but for the overall image of the company as well.
Here are some of the reasons why CEOs needs a trustful communication advisor:
- Disseminating their vision – Every CEO has a vision about their company but may not often have the best tools to communicate this, to outsiders as well as employees of the company. A communication advisor can help convey this vision through their unique skills of image management and storytelling, shaping the CEOs image in the eyes of the public and employees.
- Media coverage – Handling media coverage is not necessarily everyone’s cup of tea. Extremes on both ends – a reticent CEO or one who makes reckless comments is counter-productive for the narrative about the company. A communication advisor can help a CEO understand how and why credibility and trust go a long way in building the right media image and work towards it with them.
- In times of crisis – When CEOs are busy putting out fires, they need a balanced and objective perspective. Crafting the right story during stressful times is not easy, especially when the matter concerns the CEO directly and advice from an advisor who specializes in image management is invaluable. The right public image can mitigate risks to the company and handle the crisis effectively.
- Navigating social media – With CEOs making their presence felt on social media, communication processes have become more complex and demanding. Since a CEO’s external communication is closely followed by business analysts and media, not to mention the various stakeholders and public, every tweet or post has an impact that filters down the organization and having trusted communications advisers can help CEOs navigate social media successfully.
- During major events – There are moments of defining clarity for CEOs when they realize that their communications advisors are invaluable. During the announcement of organizational changes, or quarterly meetings, or even when new strategies are planned, CEOs can turn to these advisers for a balanced view and the best ways to tackle the situation.
- Training in communication – One of the ways in which communication professionals are excellent media advisers for CEOs is because they can aide them in projecting a holistic image through speeches, social media, interviews and public conduct. They can identify counterintuitive communication habits and help them improve their skillsets to handle tense or aggravating situations.
A communication advisor by virtue of being a specialist can offer trusting, deeper insights and help create an atmosphere where the CEO feels they have all the necessary support and information to make balanced decisions and navigate turbulent waters.