CEO sociability – finally gaining momentum
The social reputation of companies and CEOs is increasingly coming under the spotlight.
CEO sociability, in particular, is gaining momentum. But what does it mean to be a ‘social CEO’?
We live in the social age, and it is obvious that communication is becoming more complex.
If a CEO embraces social media, it will change the way they run an organisation.
Studies show that social media-savvy CEOs are better leaders*. Posting, leading, cultivating networks, participating on social media – all these activities play an important role in today’s CEO communications strategy. But CEO sociability does not only mean engaging effectively with social media, it also requires the ability to listen and empathise.