Blog März 2020

Five Ways Leaders should communicate and motivate employees during difficult times  

The current world situation is unprecedented and unforeseen. Countries all over the globe are grappling with the new normal, coming to terms with how they can function in the current scenario because of the Coronavirus pandemic. With countries heading into lockdown, businesses are seeing an impending and unavoidable crisis unfold before them. As a leader it’s imperative that you allay the fears of your employees and maintain communication with them, to ensure that everyone can jump back to their feet once things become better. Planning out your communication strategies with your PR partners can be a good way to prepare for any crisis, and it’s a good idea to consult them before implementing them. 

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CEO sociability – finally gaining momentum

The social reputation of companies and CEOs is increasingly coming under the spotlight.
CEO sociability, in particular, is gaining momentum. But what does it mean to be a ‘social CEO’?

We live in the social age, and it is obvious that communication is becoming more complex.
If a CEO embraces social media, it will change the way they run an organisation.
Studies show that social media-savvy CEOs are better leaders*. Posting, leading, cultivating networks, participating on social media – all these activities play an important role in today’s CEO communications strategy. But CEO sociability does not only mean engaging effectively with social media, it also requires the ability to listen and empathise.

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Lonely on the top. Why CEOs need trustful communication advice

A chief executive officer leads a corporate with flair, decisive direction and passion. Employees depend on a CEO’s vision and leadership, looking up to them in times of change. The CEO position is the voice and the face of an organization and the person’s actions and behaviors reflect upon the entire organization. The position comes with not only power but also with responsibilities and an overwhelming sense of loneliness. 

The CEO has to constantly project an image of infallibility and self-reliance. They cannot look for help from anyone. This makes it necessary for a CEO to have a trustful aide, an advisor by their side to constantly manage their image. An advisor with the right experience is helpful not just to the CEO but for the overall image of the company as well.

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