CEO sociability – finally gaining momentum

The social reputation of companies and CEOs is increasingly coming under the spotlight.
CEO sociability, in particular, is gaining momentum. But what does it mean to be a ‘social CEO’?

We live in the social age, and it is obvious that communication is becoming more complex.
If a CEO embraces social media, it will change the way they run an organisation.
Studies show that social media-savvy CEOs are better leaders*. Posting, leading, cultivating networks, participating on social media – all these activities play an important role in today’s CEO communications strategy. But CEO sociability does not only mean engaging effectively with social media, it also requires the ability to listen and empathise.

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Lonely on the top. Why CEOs need trustful communication advice

A chief executive officer leads a corporate with flair, decisive direction and passion. Employees depend on a CEO’s vision and leadership, looking up to them in times of change. The CEO position is the voice and the face of an organization and the person’s actions and behaviors reflect upon the entire organization. The position comes with not only power but also with responsibilities and an overwhelming sense of loneliness. 

The CEO has to constantly project an image of infallibility and self-reliance. They cannot look for help from anyone. This makes it necessary for a CEO to have a trustful aide, an advisor by their side to constantly manage their image. An advisor with the right experience is helpful not just to the CEO but for the overall image of the company as well.

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