– Client benefits

PR Executive Advisory is not about communications production – it offers communications guidance at an executive level.


Understanding your business

Gaining a thorough understanding of your business is an important task. A detailed briefing will help me to quickly understand your agenda and deliver tangible short-term results.

Providing guidance

In most cases, a CEO either works with a communications team and/or a PR agency, which tends to produce communications focused on the stakeholder(s). I offer comprehensive advice on how best to implement these communication strategies in your capacity as CEO. My services are tailored to meet the needs of my clients’ respective professions.

I work behind the scenes, offering counsel, support and helping you navigate challenges using a communications programme specific to your situation. I will guide you how to handle negative emotions and remain calm under difficult circumstances. I will be available at all times to act as a personal sounding board. My role is to be a dedicated advisor and listener, proposing practical communications solutions in every area of your professional career.

Fast, pragmatic thinking

When it comes to challenging, critical themes, I will advise you from a strategically meaningful perspective. My advice is honest, dependable and transparent. I will offer you tools to help you control your emotions even during the most difficult situations.

What attributes are important for an Executive PR Advisor?

Hearing what is not said.

Reading between the lines
of what is not written.

I will advise you in a forward-looking manner, without losing sight of your agenda and ongoing topics.

I will prepare you for best-case and worst-case scenarios, always bearing in mind internal and external stakeholders and the company’s general communications strategy.

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  • ExecutivePR
    a division of Rent a PR AG

  • Brigitte Kaps - CEO

  • Office:
    Obere Zäune 16, 8001 Zürich


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