How to become
a “Social CEO”

Group course - Minimum 3 - maximum 10 participants

New profile requirements are being placed on CEOs, and more is expected of a modern executive beyond making the company profitable. In addition to being tech savvy, next-generation CEOs must also demonstrate deep personal commitment, excellent communication skills and emotional intelligence. Or to put it succinctly: they need to have sociability.


  • Introduction to CEO Sociability
  • Role of CEO communication in the Social Age – facts and figures
  • Explanation of the twelve key success factors for becoming a «Social CEO»
  • Using practical examples, we will illustrate the dos and don’ts of CEO communication
  • Latest findings from neuroscience and what this means for an emotionally intelligent leadership style*
  • How to manage emotions in challenging situations (case studies)
*Latest research findings show that personal, interactive customer contact is the key to success, and customer satisfaction and loyalty mainly depend on employees and how they behave. This calls for improved customer management and digital skills, as well as greater emotional intelligence and communication skills among employees. An emotionally intelligent leadership style is the key to fulfilling these requirements.

Your benefits

  • You will learn about the role and importance of sociability and the importance of interactive communication in the age of Leadership 2.0.
  • Based on case studies you will experience and learn the dos and don’ts of CEO communication.
  • You will know the key success factors of a «Social CEO» which you can practice for your company.
  • Using the latest findings from neuroscience, you will learn about the importance of emotional intelligence in effective Leadership 2.0.
  • Using practical examples, we will illustrate the dos and don’ts of CEO communication.
  • You will get a better understanding about how to manage emotions, even in a crisis.


CEOs, Members of the Executive Board, Founders (min. 5ys of professional experience)

Minimum 3 attendees, maximum 10 attendees

Course duration

2 hours

Course Leaders

Brigitte Kaps
(CEO & Founder ExecutivePR & Rent a PR)

Prof. Dr. Fadil Citaku
(CEO of Academy of Leadership & Emotional Intelligence, Switzerland)


per participant

CHF 790,- & 7,7% VAT

Dates, Registration & Payment

We take a summer break! New group webinar dates to come!

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  • ExecutivePR
    a division of Rent a PR AG

  • Brigitte Kaps - CEO

  • Office:
    Obere Zäune 16, 8001 Zürich


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