Content
General introduction to sociability and how important it is for the company – what makes a social CEO?
Discussing and analysing communication formats and content that the CEO uses within the company.
Defining personal communication goals.
Explaining the 12 key factors for being an effective social CEO.
Developing these success factors and implementation measures tailored to you.
Strengths and weaknesses – self-reflection, public image and actions to be taken.
Elaborating on the analysis developed earlier in terms of how the company’s social media channels are used and their content/impact.
Analysing existing social media skills and expertise.
Drawing up a 100-day plan to successfully implement actions within the company.
Your benefits
You will learn about the role and importance of sociability and the importance of interactive communication in the age of Leadership 2.0.
We will define together your communication goals based on your personal communication requirements with linkage to the communication strategy and vision of your company.
Using practical examples, we will illustrate the dos and don’ts of CEO communication.
You will know the key success factors of a «Social CEO» which you can practice for your company.
You will get a better understanding about how to manage emotions, even in a crisis.
We will provide you a 100 days tailored action plan for becoming a social CEO.
Participants
CEOs, Members of the Executive Board, Founders (min. 5ys of professional experience)
Course duration
4 hours (will be spread to 2 x 2 hours) – according to your availibility
Course Leaders
Confidentiality
Confidentiality is important to us. I am pleased to sign an NDA.
Costs
You will receive the relevant documents after completing the one-to-one training, including a summary of the topics discussed and the 100-day implementation plan that we define together.
CHF 3.990,- & 7.7 % VAT
Dates, Registration & Payment
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