One-to-One Course

How to become
a “Social CEO”

In this individualized one-to-one course, we prepare you for sociability, for becoming a “social CEO”

This course is offered in German and English language.


  • General introduction to sociability and how important it is for the company – what makes a social CEO?
  • Discussing and analysing communication formats and content that the CEO uses within the company.
  • Defining personal communication goals.
  • Explaining the 12 key factors for being an effective social CEO.
  • Developing these success factors and implementation measures tailored to you.
  • Strengths and weaknesses – self-reflection, public image and actions to be taken.
  • Elaborating on the analysis developed earlier in terms of how the company’s social media channels are used and their content/impact.
  • Analysing existing social media skills and expertise.
  • Drawing up a 100-day plan to successfully implement actions within the company.

Your benefits

  • You will learn about the role and importance of sociability and the importance of interactive communication in the age of Leadership 2.0.
  • We will define together your communication goals based on your personal communication requirements with linkage to the communication strategy and vision of your company.
  • Using practical examples, we will illustrate the dos and don’ts of CEO communication.
  • You will know the key success factors of a «Social CEO» which you can practice for your company.
  • You will get a better understanding about how to manage emotions, even in a crisis.
  • We will provide you a 100 days tailored action plan for becoming a social CEO.


CEOs, Members of the Executive Board, Founders (min. 5ys of professional experience)

Course duration

4 hours (will be spread to 2 x 2 hours) – according to your availibility

Course Leaders

Brigitte Kaps
(CEO & Founder ExecutivePR & Rent a PR)


Confidentiality is important to us. I am pleased to sign an NDA.


You will receive the relevant documents after completing the one-to-one training, including a summary of the topics discussed and the 100-day implementation plan that we define together.

CHF 3.990,- & 7.7 % VAT

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  • ExecutivePR
    a division of Rent a PR AG

  • Brigitte Kaps - CEO

  • Office:
    Obere Zäune 16, 8001 Zürich


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